HP is online in Asia with a new campaign to promote its personal computers range. The experience on the site is very flashy and definitely a bit weird with a voice over that takes us around.
As the agency explains in the note they sent me, based on the insight that”‘in the course of our daily lives, we have lost touch with the feelings that have made us feel most alive”, the site focuses on awakening human emotions that have lapsed into disuse over the years.
Even if find it a bit hard to understand the connection between the dream world created on the site and PC technology, I must say that the experience is interesting. They managed to brilliantly mix music and visuals create a pleasant mood and a kind of funny but relaxing flow.
If you feel a bit lost, you should give it a try. Virtually slapping someone’s face can improve your day. The agency is XM-Asia/RMG.
